May 9, 2012

Nicole Richie Designing a Collection For Macy's

Fashion Star judge Nicole Richie is the latest celebrity to be designing a limited-edition collection for Macy's. The clothing designs will feature prints and jewel colors by Richie, who says her collection will be designed for the 'modern women' and the ever changing roles they play in today's society.

Nicole Richie for Impulse will debut in 100 Macy's stores and online in mid-September, and is said to have a much lower price point  than Richie’s House of Harlow1960 line.

"She's got a very definitive look, very free style and bohemian chic, and our collection will definitely pay homage to her style," Martine Reardon, Macy's Inc.'s chief marketing officer, tells WWD.

"This collection has a strong mix of masculine and feminine: printed chiffon mixed with faux leathers," Richie says about her collection, which she designed for "the modern woman" and her "many different layers." "Women are wearing so many different hats these days ... Not just working but creating."

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