Jul 22, 2011

Bethenny Frankel Launches Skinnygirl Skin Care Line

Bethenny Frankel has added two new additions to her ever-growing empire - Skinnygirl Face and Body Solutions and Skinnygirl Mommy.

Frankel recently partnered with beauty firm Lotta Luv to create a budget-friendly body and skin care line for women and products are expected to be in Walmart by November. The reality star and creator of The Skinnygirl Margarita says she is bothered by unrealistic promises by other skincare companies:

‘You’re going to look like Heidi Klum in two days’ or ‘[Look] like you had a face-lift’ have always bothered me,” she tells WWD. “Skin care can be confusing and I want to be straightforward.”

The affordable skin care line will feature an assortment of lip treatments, face solutions, body solutions and gift sets with an emphasis on problem-solving products like shimmer plumping lip gloss, detox face masks and a gradual tanning body shimmer. The Skinnygirl Mommy collection will feature items like a cooling foot spray just for busy, overworked  moms. All products will come in simple packaging and be priced under $15, because as Bethenny puts it:

'A $150 eye cream is ridiculous and absurd. '

Credit: Neilson Barnard/Getty

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